ABOUT THIS PROJECT
The brand Swan & Rose was created to fill the need for design, unity, and one-stop shopping in the party supply industry. This project is special, as it is dedicated to my sister and now niece and was inspired by our party planning journey.
Brand BEGINNINGS
The idea for Swan & Rose came about when my sister got pregnant with my first niece or nephew. It was in preparation for her shower that the realization that custom party supplies shouldn't be a wild goose chase to find supplies that match your vision. This brand specifically caters to a younger demographic, between ages 20 and 35, focused on experience and reflecting personal aesthetic at every planned event.
MEASURED LOGO & INSPIRATION
The inspiration for this logo came from combining my sister's nickname, Alliswan and my Niece's middle name, Rose, which is subsequently also my sister's middle name. The rose, representative of both the Swan's wing and new life, sits inside the Swan, which is a metaphor for my sister's pregnancy. The brand colors are blank slates to allow the designers for this brand to shine without distracting from their designs.
BABYSAURUS PARTY PACK
The party pack inspired by my sister & niece, represented by Swan & Rose brand
BEHIND THE PACK
My sister had a viking, dinosaur themed wedding. She is a very unique woman and her party pack had to match. She and her husband wanted to leave gender out of the design, so there is nothing genderizing the dinosaurs and there is no gender reveal aspect usually popular with baby showers. Unlike most baby shower accessories and party supplies, gender does not fuel Swan & Rose designs as to keep current with the times and to allow flexibility between packs.
