ABOUT THE PROJECT
Designed to solve a problem, This incense packaging addresses the need for organic ingredients and reusable packaging. With this solution, there is no longer a need to purchase a separate incense holder or search for ingredients on Google hoping you can inhale them safely.
BEHIND THE NAME, LOGO & TYPEFACE
Spellbound refers to the imbuing of magic into an object. Since the incense sticks are comprised of natural ingredients compounded to help enhance a person's sleep, the name is fitting. The logo's lettering evokes a whimsically witchy tone and enhances the boxes charming properties. Additionally Josefin Sans family was used for the rest of the box's information as it is geometric, elegant, with a vintage feeling, and easily read at larger sizes. For the coffins' hidden messages, PWChalk was used to convey a quickly drawn, haphazard hand-lettering effect, as if it were carved into the box.
CHEEKY DESIGN DECISIONS
The hand-lettered logo and loose illustrations evoke a witchy aesthetic & lend to the coffin shape. Built upon the premise of sleep and safe inhalation, the shape is also a fun nod to eternal rest. There are also hidden messages on the box for a playful, explorative user experience. To top it off, the incense for this design is safely secured in muslin to resemble a wrapped corpse. It seems morbid, but it saves the entire design from any plastic use, which keeps the product organic and eco-friendly.
ILLUSTRATIONS
The floral illustrations are made to act like a coffin bouquet while the ribbon of color in a cross formation is made to look like satin drapery during a ceremony. The inside pattern lining it is made to add some surprise witch whimsy which add additional character alongside the special "carved" messages.
PACKAGE FUNCTIONALITY & PROBLEM SOLVING
The idea that buying incense also means you have to buy a incense holder or stand often turns the $7 purchase into a $20+ purchase just to use the product. By building an additional unit to attach to the lid's interior, this package can offer customers their incense and a stand all in one.
