ABOUT THE PROJECT
While this was an assignment in school and not a partnership or venture with Petco, it was a fun illustrative challenge. Inspired by everyone's favorite spooky holiday and our very own four-legged friends at home, the collection includes Posters, Giftcards, and merchandise to display and sell through the season. Complete with unique hand lettering, bright color palettes, and quirky animals in costumes, this set of holiday marketing and merchandise speaks for itself.
COLOR PALETTE
For the gift cards, Using as much color as the posters would have been overwhelming, but color sampling from each poster to create a unified, yet limited color palette gave the gift cards interest and kept the design playful and unique.
