FIXED WRIGHT LOGO
The Fixed Wright logo was a freelance project for Alex Wright, a transplant ski instructor from Michigan-turned-handyman in the Villages Florida. This emblematic logo embodies rugged versatility, perfect for a handyman embracing Florida's outdoor lifestyle while honoring his Michigan heritage.
MADE TO STAND OUT
Alex wanted his logo to stand-out and he decided against business cards to opt for something a bit more unique. We figured what better way to achieve this than magnets?! A well-designed magnet enhances professional image, shows attention to detail and commitment to quality, which can instill trust and confidence in potential clients. Magnets are versatile advertising tools. They can be easily placed on surfaces like fridges and truck doors, offering continuous visibility wherever Alex travels or works.
MOODBOARD, COMPS & FINAL COLOR PALETTE
This was the moldboard Alex choose from four approaches; He was attracted to the outdoor spirit and the patch inspiration. The finalized color palette of rusts and irons symbolize metalwork and craftsmanship; the colors are earthy and natural while providing excellent contrast for prime visibility.